Holyoke, Colorado is located near the Colorado-Nebraska state line, with a population of approximately 2,263. Holyoke is one of the more economical places to live in Colorado, with average home values at 49.5 percent below state averages. The town’s motto, “City of Pride and Progress,” is a testament to the grit and dedication of the area’s residents.

History

The city of Holyoke was established in 1888 and has a rich farming history. Holyoke also became a convenient spot for tourists to take a break from their road travels.

For supernatural enthusiasts, the local Heginbotham Library has a haunting legend behind it. The legend includes stories of lights being on in the former nursery during obscure times. Part of the legend states it is the ghost of Mrs. Heginbotham, mourning over her inability to bear children.

Community Characteristics

Holyoke is known for being laid-back, quiet, and friendly. The community values growth and passing on its traditions to new generations. Farming and agriculture are vital to Holyoke’s residents, with the industry providing the majority of employment opportunities.

According to Lila Einsphar, manager for the Holyoke Viaero Wireless store, the community features “a lot of sports, such as softball, golf, and a skate park.

While Holyoke does face some challenges with a lack of retail outlets and the absence of some medical services, the local hospital has been working to expand its range of services.

As the Phillips County seat, Holyoke hosts the annual Phillips County Fair. The fair features a lineup of concerts, contents, 4-H exhibits, parades, and games.

Holyoke is also home to the Country Christmas parade and light festival. During the festival, families can get their pictures taken with Santa Claus, and enjoy cookies and cider. Sponsored by the local Chamber of Commerce, the Country Christmas parade is an event the Viaero store’s employees participate in each year.

Viaero’s Role

The store manager’s favorite event is Country Christmas. Lila Einsphar says the store invites in-home businesses to set up, and provides drinks and cookies. She thinks it is “fun to see all the excitement.”

Lila enjoys working with the local Chamber of Commerce and radio station during sponsored events. Besides Chamber and radio station sponsored events, the store puts on a coat drive for Phillips County each October. Anyone in need can come into the store through the first week of December and pick up a coat. The store has also hosted several trunk shows with home-based businesses, and participated in the Party on the Patio event with Star 92.3.

Lila has been a resident of Holyoke for twenty-six years, and looks forward to learning about the area’s exchange and work study students. She likes the store’s coffee table “as customers just come in to say hello, and grab a cup of coffee or a cookie.” Lila appreciates “working with my customers and knowing that when they leave the store or get off a phone call, they are happy with our service and will be back.”