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3 Reasons Why Smartphone Apps are Becoming Subscription-Based

Posted by Helen Akers on Sep 10, 2018 10:44:01 AM

Smartphone Apps

If you’ve ever purchased a smartphone app from the Apple Store or the Google Play Store, you’re probably familiar with the idea of paying for some apps and installing others for free. There’s a good chance most of the paid apps have involved paying a one-time fee to download, install, and use them. But what if you had to pay a monthly or yearly fee to keep using the app?

What is a Subscription-Based Smartphone App?

Using a subscription-based app involves paying a periodic fee in exchange for continued use. The fee usually includes any updates from the developer. In some cases, the fee includes continued access to the app’s features.

Subscription-based smartphone apps are on track to become the norm, with companies like Apple, Adobe, and Ulysses leading the way.

Although paying a regular fee for a smartphone app has multiple benefits, the practice and trend is not without controversy. Some feel as though the practice is exploitative and expensive for users. Developers and companies tend to justify it as a practical way to ensure timely updates and improvements can continue to happen.

Reasons to Use Subscription-Based Apps

According to Apple Insider, Apple’s leadership desires to shift the way apps are sold within its Apple Store to subscription-based model. Apple’s leadership team indicates subscription-based apps keep customers engaged and money from sales coming in. Sales revenues from apps requiring a subscription increased significantly from 2017 to 2018. Third-party subscription-based apps sold in the Apple Store increased by sixty percent, according to BGR.

Some apps, such as FaceTune 2, have garnered an active subscriber base. Apple Insider reports that over 500,000 users maintain ongoing subscriptions to the selfie editor and studio app. When users pay ongoing fees, developers can ensure the apps continue to work with new iOS or Android operating system updates.

Developers can spend a great deal of time and resources creating updates for free when apps are sold with a one-time fee. This type of business model is not something every developer or company can realistically sustain, according to 9To5Mac. Several apps have quit working due to operating system updates, forcing either the developer to release an app update quickly or a user to not install an update to a smartphone’s operating system. This can potentially leave the smartphone vulnerable to malware.

Subscription-based mobile apps

Disadvantages of Using Subscription-Based Apps

Despite the advantages of constant updates and continued use, the subscription-based model can pose some problems for users. Developers that switch to a subscription-based model can alienate those who have been using an app for years. This happened with the writing app Ulysses, which many use to edit text on their smartphones.

Users who suddenly have to pay a monthly fee to use an app they’ve already paid a one-time charge for can feel as though they are being “nickel and dimed.” This can be frustrating for users who want or need to spend less money in the long run. Some abandon using the app altogether and search for free or lower cost alternatives. Others who are used to paying once for a piece of software can simply not take to the idea. They can be reluctant to use a subscription-based version based on principle alone.

Those who need or want to use several smartphone apps could have to increase their monthly spending. For instance, someone has three or four apps they really need to use. Even though the monthly subscription fees are low for each app, the combined fees can take a larger chunk out of the individual’s income. Discontinuing use of an app or two can become a matter of priority or necessity, depending upon one’s financial situation.

You can download subscription-based apps from a new iPhone X or a Samsung Galaxy 9? Check out the latest models at Viaero.com or at your neighborhood Viaero store!

What do you think about subscription-based apps? Do you currently use one or would you pay for one? Let us know below or on our Facebook page.

Topics: Technology, smartphone, apps