Rural communities maintain active subscriptions to cable television at a rate of 28 percent, according to a SmartBrief article by Kelly Mertesdorf. The reasons why cable subscribers decide to cut the cord can include frustration with the cable provider, but the cost and price increases are the number one driver. With a multitude of non-live and live TV streaming options, the challenges for rural communities in embracing this trend are affordability and access to high-speed internet.
Life in rural communities offers multiple benefits, driving Millennials, families, and individuals to seek a new, peaceful existence. While a common perception is Millennials prefer to choose a life in the city, some are making the move to areas with fewer populations. According to Wells Fargo, a higher quality of life and greater affordability are the main reasons why Millennials choose to live in rural communities. Improved quality of life and a lower cost of living are undoubtedly why many move to or stay put in a rural area.