We get into this pattern every year: It’s a New Year and it’s time for change. But then, inevitably, we fail. In recent years, the news is riddled with why we’re so bad at New Year’s resolutions.
Social science researchers from the Wharton School at the University of Pennsylvania looked into why we even bother with making New Year’s resolutions. They found that the start of a year is a “temporal landmark,” basically an easy way to separate the “new” you from the “old” you. And this feeling isn’t restricted to January 1. The researchers found these temporal landmarks can occur on birthdays, the start of the month, and even the start of the week.